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Assessing the Influence of Visual-Taste Congruency on Perceived Sweetness and Product Liking in Immersive VR
This study was designed to assess whether the combined effect of taste-congruent and incongruent extrinsic visual cues presented in virtual reality (VR) influences the perception of sweetness and product liking. Three VR environments (sweet-congruent, sweet-incongruent, and neutral) were created bas...
Autores principales: | Chen, Yang, Huang, Arya Xinran, Faber, Ilona, Makransky, Guido, Perez-Cueto, Federico J. A. |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
MDPI
2020
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7230737/ https://www.ncbi.nlm.nih.gov/pubmed/32283682 http://dx.doi.org/10.3390/foods9040465 |
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