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Evaluating the Effectiveness of Digital Content Marketing Under Mixed Reality Training Platform on the Online Purchase Intention

The purpose of this research is to investigate the effectiveness of Digital Content Marketing (DCM) on a Mixed Reality (MR) training platform environment with the consideration of online purchase intention (OPI) through social media. E-commerce today encounters several common issues that cause custo...

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Detalles Bibliográficos
Autores principales:	Li, C. H., Chan, O. L. K., Chow, Y. T., Zhang, Xiangying, Tong, P. S., Li, S. P., Ng, H. Y., Keung, K. L.
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Frontiers Media S.A. 2022
Materias:	Psychology
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9280672/ https://www.ncbi.nlm.nih.gov/pubmed/35846680 http://dx.doi.org/10.3389/fpsyg.2022.881019

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