Cargando…
COVID-19 preventive measures and restaurant customers’ intention to dine out: the role of brand trust and perceived risk
This study examined the roles of perceived preventive measures and brand trust on the intention to dine out at restaurants during the reopening period in the United States. A total of 587 participants, recruited through a market research company completed the data. Multiple regression was used for d...
Autores principales: | Wei, Chunhao, Chen, Han, Lee, Yee Ming |
---|---|
Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Springer Berlin Heidelberg
2021
|
Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8503722/ http://dx.doi.org/10.1007/s11628-021-00462-9 |
Ejemplares similares
-
Factors influencing customers’ dine out intention during COVID-19 reopening period: The moderating role of country-of-origin effect
por: Wei, Chunhao (Victor), et al.
Publicado: (2021) -
Customers’ risk perception and dine-out motivation during a pandemic: Insight for the restaurant industry
por: Yost, Elizabeth, et al.
Publicado: (2021) -
Exploring the antecedents of customers’ willingness to use service robots in restaurants
por: Molinillo, Sebastian, et al.
Publicado: (2022) -
Customer-based brand equity and customer engagement in experiential services: insights from an emerging economy
por: Cambra-Fierro, Jesús J., et al.
Publicado: (2021) -
What Makes a Customer Brand Citizen in Restaurant Industry
por: Han, Hua, et al.
Publicado: (2022)